Project Sheet



Project title | BICA DA MATINHA - Internationalization
Project code | ALT20-01-0752-FEDER-025450
Main objective | Strengthening the competitiveness of SMEs
Intervention region | Alentejo
Beneficiary | BICA DA MATINHA - AGROTURISMO, LDA.


Approval date | 2017-03-29
Start date | 2016-11-14
Completion date | 2019-11-13
Total eligible cost | 267 402,50 EUR
European Union financial support | ERDF - 120 331,13 EUR


Project description:

The completion of the project aims to provide the company with greater capacity for promotion in the foreign market through the training of its sales force and marketing strategy and strengthening of its commercial sector, especially through:
- Sustained planning of marketing and promotional actions for international markets;
- Sustained implementation of marketing actions in target audiences and markets;
- Growth in the international market;
- Expansion of markets and customer portfolio, for customers looking for accommodation with complementary services and / or customers who wish to take advantage of the services only;
- Increase the loyalty of your current customers and attract new customers;
- Hiring qualified human resources with skills for international promotion;
- Diversification of specialized, differentiating and personalized service offerings in all seasons, valuing low seasons.


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