Project Sheet

Project title | BICA DA MATINHA - Internationalization
Project code | ALT20-01-0752-FEDER-025450
Main objective | Strengthening the competitiveness of SMEs
Intervention region | Alentejo

Approval date | 2017-03-29
Start date | 2016-11-14
Completion date | 2019-11-13
Total eligible cost | 267 402,50 EUR
European Union financial support | ERDF - 120 331,13 EUR

Project description:

The completion of the project aims to provide the company with greater capacity for promotion in the foreign market through the training of its sales force and marketing strategy and strengthening of its commercial sector, especially through:
- Sustained planning of marketing and promotional actions for international markets;
- Sustained implementation of marketing actions in target audiences and markets;
- Growth in the international market;
- Expansion of markets and customer portfolio, for customers looking for accommodation with complementary services and / or customers who wish to take advantage of the services only;
- Increase the loyalty of your current customers and attract new customers;
- Hiring qualified human resources with skills for international promotion;
- Diversification of specialized, differentiating and personalized service offerings in all seasons, valuing low seasons.

We use first-party and third-party cookies for analytical purposes and to show you advertising related to your preferences, based on your browsing habits and profile. You can configure or block cookies by clicking on “Cookies settings”. You can also accept all cookies by clicking on “Accept all cookies”. For more information, please consult our Cookie Policy.

Cookies Settings:

Cookies and other similar technologies are an essential part of how our Platform works. The main goal of cookies is to make your browsing experience easier and more efficient and to improve our services and the Platform itself. Likewise, we use cookies to show you targeted advertising when you visit third-party websites and apps. Here, you will find all the information on the cookies we use. Furthermore, you will be able to activate and/or deactivate them according to your preferences, except for any cookies that are strictly necessary for the functioning of the Platform. Keep in mind that blocking certain cookies may affect your experience on the Platform, as well as its functioning. By clicking “Confirm preferences”, the cookies selection you have made will be saved. If you have not selected any options, clicking this button will be the same as blocking all cookies. For more information, please consult our Cookie Policy.

Cookies Settings
Accept all Cookies